2 Sources of Keurig Canada’s Superiority
Choose, brew and enjoy – Keurig Canada claim that preparing coffee with their machines is as easy as that. Introduced in 1998, Keurig’s single cup brewing system is a relatively fresh one on the coffee machine market. Nonetheless, Keurig has already gained significant momentum in just over 10 years and became one of the largest single cup system producers in the USA and Canada. Their products can be currently found in private residences and offices from San Francisco to Quebec, as they claim 6% of American coffee market. There are around 3 million of beverages dispensed every day by Keurig machines, so they are indeed quite popular. Now why this technology has gained so much steam in recent years in North America? As a matter of fact, there are marketing grounds as well as technological know-hows that created so much hype over the last years.
First, Keurig ask their customers: “If we need just one cup at a time, why brewing the whole pot?” They have a reasonable answer to this reasonable question, too. Keurig machines offer their users a fast and effortless way to prepare a single cup of world-class coffee. Also it’s just a matter of 60 seconds before the cup of coffee is prepared. On top of that, there’s no need in grinding beans, measuring coffee, handling filters or any other preliminary actions that other systems usually require. You just take a K-Cup (explained later on), put it into the machine, press a button and enjoy your coffee in 1 minute’s time. There’s also no need in heavy cleanup after you’re done with preparing your coffee.
Second, people got so used to gourmet coffee from Starbucks and other coffee houses, they often can’t stand coffee of worse quality at their homes as well. Great quality is exactly what makes Keurig Canada products stand apart from the vast majority of other offerings. High quality coupled with reasonable pricing made the customer base of the company outright diverse.
Technology – K-Cups
Let’s have a closer look at the technological aspects of Keurig’s story. They introduced their revolutionary K-Cup portion pack concept, and it has had some sound success since then. Though being copied by many other producers, Keurig products still remain coffee machines of choice for many coffee fans. The idea behind the whole system is pretty straightforward:
- you buy a machine;
- supplement it with a K-Cup
- insert it in the machine you bought
- enjoy your coffee.
That K-Cup is essentially a pre-brewed portion of coffee packed in a plastic container that the machine prepares coffee from. The whole process requires no human intervention. It’s this business model that made Keurig so successful. People don’t like to do any preparation – they want their coffee prepared and they want it fast. The company provides this opportunity, while generating revenues from the recurring customers who buy new coffee packs over and over again. That sounds like a win-win situation for both parties.
There are currently as much as over 200 flavors to select from. The choice makes it possible to try a fresh flavor nearly every day of the year. You are not only limited to coffee with your Keurig machine either. There are packs for tea, hot chocolate as well as iced beverages to make your choice truly unlimited.
Any type of a K-Cup can be obtained from the Keurig themselves. The company also has Keurig coupons sometimes that can give discounts on the purchase of coffee supplies. There are many other companies that specialize in coffee supplies and have Keurig products for sale. It is not a rare event to stumble upon a solid K-Cups discount there to help you save a big chunk of money.